TraderKnows週四，全球第二大上市時尚零售商H&M對其全年利潤率目標表示懷疑，此前其季度收益未達預期並預測6月銷售額將下降。
這家瑞典公司表示，本月銷售額預計將比去年同期下降6%，部分原因是許多關鍵市場的天氣不佳。
首席執行官Daniel Erver表示，儘管集團仍然相信2024年10%的營業利潤率目標，但實現這一目標變得更加困難。
他說：“影響我們採購成本和銷售收入的外部因素，包括材料和外匯，將在下半年產生比我們預期更負面的影響。”
“實現我們目標的最重要前提是下半年的銷售增長要進一步加強，超過第二季度的增幅，”他補充道。
H&M經常落後於Zara的母公司Inditex，同時，中國的快時尚集團Shein也在歐洲迅速擴張，並計劃在倫敦上市。
這家瑞典公司一直難以重新贏得顧客，主要是因爲其核心的精打細算的購物者在通貨膨脹削弱了購買力的情況下不願意消費。
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